The Resource Advances in national brand and private label marketing : third International Conference, 2016, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors

Advances in national brand and private label marketing : third International Conference, 2016, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors

Label
Advances in national brand and private label marketing : third International Conference, 2016
Title
Advances in national brand and private label marketing
Title remainder
third International Conference, 2016
Statement of responsibility
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB & PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB & PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so
Member of
Cataloging source
N$T
Dewey number
658.8
Index
no index present
LC call number
HF5415.1255
LC item number
I58
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2016
http://bibfra.me/vocab/lite/meetingName
International Conference on Research on National Brand and Private Label Marketing
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Martínez-López, Francisco J.
  • Gázquez Abad, Juan Carlos
  • Gijsbrecht, Els
Series statement
Springer proceedings in business and economics
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Business and Management
  • Marketing
  • Industrial, Organisational and Economic Psychology
  • e-Business/e-Commerce
  • Business Strategy/Leadership
Label
Advances in national brand and private label marketing : third International Conference, 2016, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-39946-1
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319399461
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-39946-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)951809617
  • (OCoLC)ocn951809617
Label
Advances in national brand and private label marketing : third International Conference, 2016, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors
Link
https://ezproxy.lib.ou.edu/login?url=http://link.springer.com/10.1007/978-3-319-39946-1
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319399461
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
SpringerLink
Other control number
10.1007/978-3-319-39946-1
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)951809617
  • (OCoLC)ocn951809617

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