The Resource Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)

Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)

Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Title
Advances in National Brand and Private Label Marketing
Title remainder
Second International Conference, 2015
Statement of responsibility
edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona
Member of
Dewey number
658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • NbHAQQOIxXQ
  • amM-Dj4SU4c
  • pdH5oJlQCKg
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Martínez-López, Francisco J.
  • Gázquez-Abad, Juan Carlos.
  • Sethuraman, Raj.
Series statement
Springer Proceedings in Business and Economics,
http://library.link/vocab/subjectName
  • Marketing
  • Applied psychology
  • E-business
  • Leadership
  • Marketing
  • Industrial and Organizational Psychology
  • e-Business/e-Commerce
  • Business Strategy/Leadership
Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (208 p.)
Form of item
online
Isbn
9783319201825
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-319-20182-5
Specific material designation
remote
System control number
  • (CKB)3710000000422062
  • (EBL)2096038
  • (SSID)ssj0001524787
  • (PQKBManifestationID)11859562
  • (PQKBTitleCode)TC0001524787
  • (PQKBWorkID)11485032
  • (PQKB)10533229
  • (DE-He213)978-3-319-20182-5
  • (MiAaPQ)EBC2096038
  • (EXLCZ)993710000000422062
Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (208 p.)
Form of item
online
Isbn
9783319201825
Media category
computer
Media type code
  • c
Other control number
10.1007/978-3-319-20182-5
Specific material designation
remote
System control number
  • (CKB)3710000000422062
  • (EBL)2096038
  • (SSID)ssj0001524787
  • (PQKBManifestationID)11859562
  • (PQKBTitleCode)TC0001524787
  • (PQKBWorkID)11485032
  • (PQKB)10533229
  • (DE-He213)978-3-319-20182-5
  • (MiAaPQ)EBC2096038
  • (EXLCZ)993710000000422062

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