The Resource Actionable web analytics : using data to make smart business decisions, Jason Burby, Shane Atchison

Actionable web analytics : using data to make smart business decisions, Jason Burby, Shane Atchison

Label
Actionable web analytics : using data to make smart business decisions
Title
Actionable web analytics
Title remainder
using data to make smart business decisions
Statement of responsibility
Jason Burby, Shane Atchison
Creator
Contributor
Subject
Genre
Language
eng
Summary
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Burby, Jason
Illustrations
illustrations
Index
index present
LC call number
ZA4230
LC item number
.B87 2007
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Atchison, Shane
http://library.link/vocab/subjectName
  • Web usage mining
  • Data mining
  • Internet users
  • Business enterprises
  • Electronic commerce
  • Internet marketing
  • Web sites
Label
Actionable web analytics : using data to make smart business decisions, Jason Burby, Shane Atchison
Instantiates
Publication
Note
Includes index
Dimensions
24 cm.
Extent
xxix, 256 p.
Isbn
9780470124741
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • 3029793-01okla_normanlaw
  • (SIRSI)3029793
  • (Sirsi) o144221399
  • (OCoLC)144221399
Label
Actionable web analytics : using data to make smart business decisions, Jason Burby, Shane Atchison
Publication
Note
Includes index
Dimensions
24 cm.
Extent
xxix, 256 p.
Isbn
9780470124741
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • 3029793-01okla_normanlaw
  • (SIRSI)3029793
  • (Sirsi) o144221399
  • (OCoLC)144221399

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