The Resource 60 minutes, Pitching Prozac, produced by Denise Schrier Cetta and Michael Bronner

60 minutes, Pitching Prozac, produced by Denise Schrier Cetta and Michael Bronner

Label
60 minutes, Pitching Prozac
Title
60 minutes
Title part
Pitching Prozac
Statement of responsibility
produced by Denise Schrier Cetta and Michael Bronner
Title variation
  • Sixty minutes
  • Pitching Prozac
Contributor
Producer
Production company
Reporter
Subject
Genre
Language
eng
Summary
In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for pitching Prozac - spearheaded by Eli Lilly sales reps - but also involving doctors, pharmacies and the medical records of unsuspecting patients. Correspondent Vicki Mabrey reports
Cataloging source
VaAlASP
Characteristic
videorecording
Language note
In English
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Bronner, Michael
  • Cetta, Denise Schrier
  • Mabrey, Vicki
  • CBS News
Runtime
12
http://library.link/vocab/subjectName
  • Eli Lilly and Company
  • Antidepressants
  • Fluoxetine
  • Medical records
Target audience
adult
Technique
live action
Label
60 minutes, Pitching Prozac, produced by Denise Schrier Cetta and Michael Bronner
Link
http://www.aspresolver.com/aspresolver.asp?CBSV;2786603
Instantiates
Publication
Note
Title from resource description page (viewed June 24, 2015)
Carrier category
  • other
  • online resource
Carrier category code
  • vz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
  • unknown
  • other
Extent
1 online resource (12 min.)
Form of item
online
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • v
  • c
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (OCoLC)914262398
  • (VaAlASP)ASP2786603/cbsv
Video recording format
other
Label
60 minutes, Pitching Prozac, produced by Denise Schrier Cetta and Michael Bronner
Link
http://www.aspresolver.com/aspresolver.asp?CBSV;2786603
Publication
Note
Title from resource description page (viewed June 24, 2015)
Carrier category
  • other
  • online resource
Carrier category code
  • vz
  • cr
Carrier MARC source
  • rdacarrier
  • rdacarrier
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
  • unknown
  • other
Extent
1 online resource (12 min.)
Form of item
online
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • v
  • c
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (OCoLC)914262398
  • (VaAlASP)ASP2786603/cbsv
Video recording format
other

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